Hello, this is Sam Lovell The extraordinary life of a Kimberley man

Sam Lovell OAM was born in 1933 on Calwynyardah, a sheep station in the Kimberley. His early days included working as a stockman and drover in remote areas of Western Australia. Known as ‘Mr Kimberley’ and often regarded as the ‘father of Aboriginal tourism in Western Australia’, Sam and his wife Rosita became the first Aboriginal tour operators in the Kimberley when they established Kimberley Safari Tours in 1981.

Sam received the Order of Australia Medal (OAM) in 2003 for his services to tourism and Indigenous affairs. He has also worked tirelessly to mentor and support emerging Indigenous tourism operators, helping them establish sustainable businesses that celebrate Aboriginal culture.

This exhibition is an in-depth look at Sam's life as it follows the twists and turns of government policy and the evolution of agriculture and tourism in the North West. Discover Sam’s life as a drover, road builder, tour guide and country musician through photos, videos and quotes from the master storyteller himself.